Written by: Lynn Haber of SearchITChannel.com

Most IT solution providers would agree that their partnerships with vendors are not strictly defined by dollars and cents. In fact, according to results from consultancy PartnerPath‘s 2014 State of Partnering study, “The What and the Why of Partner Profitability,” partners are sending a clear message: Partnerships are relationships. In a webinar last week, Mont M. Phelps, president and CEO at NWN Corp.; Mark Wyllie, CEO of Flagship Solutions Group; and Paul Stout, vice president and general manager of the HP program at marketing vendor MarketStar Corp., weighed in and expanded on the partner perspective of the study results.

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