Weather: It’s the ultimate conversation starter. From sales calls to small talk, dinner party fodder to your kids’ baseball games, everyone chats about the current conditions and what’s in the forecast. Why? Because it affects us all in nearly every aspect of our lives. It’s the universal constant.

Just as weather touches nearly every business on the planet, Salesforce clients are not immune: Salesforce is and has been the go-to tool for not just helping you find more leads, but better servicing your customers and helping drive loyalty with personalized assistance. The Weather Company, an IBM Business, is helping you leverage these conversation-starters with weather insights that allow you to access current, forecast, and historical conditions in your Salesforce environment.

As a developer, you will be a hero for your business teams by incorporating weather data into the Salesforce applications and enabling your sales and service teams to bring weather into client interactions every day. Through unmanaged sample components available on GitHub and the Weather Company Data Packages for Salesforce, your apps can offer personalized, hyperlocal messages. Instead of, “The weather isn’t looking great in the Northeast today,” your sales or service member can say, “Good morning, Jennifer – hail is forecast in your area within the next hour. Time to get your Toyota indoors!”

Think of how valuable it would be for a service representative to take a snapshot of local weather conditions when a client calls in reporting a car rental issue or for a scheduling assistant to plan technician appointments with knowledge of the client’s local forecast. With weather data integrated into your Salesforce apps, your teams can do just that.

The Weather Company brings the weather and insight into the conversation and decision-making process. Salesforce allows you to make this insight actionable in meaningful ways for your clients’ business. Salesforce has the rich business data, and our ability to layer on weather information and forecast completes the solution.

To help start your journey of building apps with weather insights, check out our sample code on GitHub:

  • Take a snapshot of weather data
  • Be weather-wise of the local forecast
  • Plan with weather scheduling assistance

The business impacts of the weather are powerful. The Weather Company strives to help you make better business decisions every day with our industry-best weather data and forecasts. Our award-winning solutions span aviation to retail, government to insurance, energy to media. The integration of the Watson APIs into Salesforce combines predictive insights from unstructured and customer data to enable smarter, faster decisions across sales, service, marketing, and commerce.

Schedule a consultation to ensure you are protected.

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IBM Security

IBM's integrated solutions harness security-relevant information from across your organization, and use analytics and automation to provide context and help you detect threats faster, identify vulnerabilities, prioritize risks, perform forensics analysis and automate compliance activities. 

Video: IBM Watson: Taking on the Cybercriminals | WIRED

The sixth and final installment in the Cognitive Insight series highlights how IBM Watson is being trained to take on the cybercriminals.Read more: http://www.wired.co.uk/article/a-new-line-of-defence-in-cybersecuritySubscribe to WIRED►► http://po.st/SubscribeWiredCONNECT WITH WIREDWeb: http://po.st/WiredVideoTwitter: http://po.st/TwitterWiredFacebook: http://po.st/FacebookWiredGoogle+: http://po.st/GoogleWiredInstagram: http://po.st/InstagramWiredMagazine: http://po.st/MagazineWiredNewsletter: http://po.st/NewslettersWiredABOUT WIREDWIRED brings you the future as it happens – the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics.IBM Watson: Taking on the Cybercriminals | WIREDhttps://www.youtube.com/user/WiredVideoUK

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Video: Don’t Drown in a Sea of Cyberthreats: Mitigate Attacks with IBM BigFix & QRadar

Security teams can be overwhelmed by a sea of vulnerabilities–without the contextual data to help them focus their efforts on the weaknesses that are most likely to be exploited. Cyberthreats need to be stopped before they cause significant financial and reputation damage to an organization. You need an endpoint security platform that can detect threats, prioritize risks and respond within minutes to shut down an attack or vulnerability that could compromise your endpoints.IBM BigFix seamlessly integrates with IBM QRadar to provide closed loop vulnerability management, accelerating risk prioritization and incident response to mitigate potential attacks giving you an integrated threat protection system to keep your endpoints and data secure.For more information, please visit http://ibm.co/1oSThIF

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Infographic: A survey of the cyber security landscape

Understand the threat landscape to improve your security posture. There’s very little that cyber criminals can do today that’s truly new—and yet, 2015 was filled with serious incidents across the entire industry. View our 2016 Cyber Security Intelligence infographic to learn more, and determine what you can do to improve your security posture.

Video: Endpoint Management with IBM BigFix

Discover, manage and control your endpoints–in real time. With IBM BigFix, you can find and fix problems in minutes with real-time visibility and control into all your endpoints. Our single-console, single-agent, single-server architecture helps reduce the cost, risk and effort of managing virtually any mix of endpoints—so you can focus on higher value projects for increased productivity.To learn more about IBM BigFix, please visit http://ibm.co/1Ok4bBs

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Video: IBM MaaS360 Enterprise Mobility Management

IBM MaaS360 has massively redefined mobile security and productivity for enterprise management. Identity and access, malware protection and a containerized environment that feels native await inside your free 30 day trial. Start managing iOS, Android and Windows phones and tablets today https://ibm.biz/Bd4a8g

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Study: 2016 Cost of Data Breach Study: Global Analysis

IBM and Ponemon Institute released the 2016 Cost of Data Breach Study: Global Analysis. According to this research, the average total cost of a data breach for the 383 companies participating in this research increased from $3.79 to $4 million. The average cost paid for each lost or stolen record containing sensitive and confidential information increased from $154 in 2015 to $158 in this year’s study.Read the complete report to learn more.