Weather: It’s the ultimate conversation starter. From sales calls to small talk, dinner party fodder to your kids’ baseball games, everyone chats about the current conditions and what’s in the forecast. Why? Because it affects us all in nearly every aspect of our lives. It’s the universal constant.
Just as weather touches nearly every business on the planet, Salesforce clients are not immune: Salesforce is and has been the go-to tool for not just helping you find more leads, but better servicing your customers and helping drive loyalty with personalized assistance. The Weather Company, an IBM Business, is helping you leverage these conversation-starters with weather insights that allow you to access current, forecast, and historical conditions in your Salesforce environment.
As a developer, you will be a hero for your business teams by incorporating weather data into the Salesforce applications and enabling your sales and service teams to bring weather into client interactions every day. Through unmanaged sample components available on GitHub and the Weather Company Data Packages for Salesforce, your apps can offer personalized, hyperlocal messages. Instead of, “The weather isn’t looking great in the Northeast today,” your sales or service member can say, “Good morning, Jennifer – hail is forecast in your area within the next hour. Time to get your Toyota indoors!”
Think of how valuable it would be for a service representative to take a snapshot of local weather conditions when a client calls in reporting a car rental issue or for a scheduling assistant to plan technician appointments with knowledge of the client’s local forecast. With weather data integrated into your Salesforce apps, your teams can do just that.
The Weather Company brings the weather and insight into the conversation and decision-making process. Salesforce allows you to make this insight actionable in meaningful ways for your clients’ business. Salesforce has the rich business data, and our ability to layer on weather information and forecast completes the solution.
To help start your journey of building apps with weather insights, check out our sample code on GitHub:
- Take a snapshot of weather data
- Be weather-wise of the local forecast
- Plan with weather scheduling assistance
The business impacts of the weather are powerful. The Weather Company strives to help you make better business decisions every day with our industry-best weather data and forecasts. Our award-winning solutions span aviation to retail, government to insurance, energy to media. The integration of the Watson APIs into Salesforce combines predictive insights from unstructured and customer data to enable smarter, faster decisions across sales, service, marketing, and commerce.
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